Which ninja? You are in the AI Ninja door Take the HI Ninja door
A note for the summit crowd · written after day two of five · updated

Seen the Side Hustle Summit? Here is what it sells, in plain words.

Five free sessions on YouTube between 6 and 13 September 2026, hosted by Iman Gadzhi with Russell Brunson. On the second day, a program called Monetise for $1,995. If you were excited on day one and disappointed on day two, this page is for you. It says what the free days taught, what the paid offer is, and what you can do with what you already have. There is no course here, no link to buy, and nothing on this page asks for your email.

Every price and quote below comes from the hosts' own sessions and pages, read on the date above. Their prices can move; the date says when I last looked. The page grows after each session.

The price list, as they said it

Free to watch. $1,995 to join.

Nothing wrong with a free week that sells a program. The host said on day one that the paid offer is what pays for the event. That is allowed. It is also worth knowing before you hand over a WhatsApp number for a workbook.

The stepWhat it isWhat it costs
The five sessionsLive on YouTube at 1 PM Eastern, about ninety minutes each. The replay keeps the presentation and drops the part after it.Free
The workbooksOne PDF per day, sent through a WhatsApp bot and opened with a password read out near the end of each session.Free, plus your WhatsApp number
Monetise, pitched on day twoTwelve months of their product-building software, coaching and community. The training videos are kept after that.$1,995 once, or from about $166 a month on finance
At the checkoutTwo add-ons: checklists and templates.$25 each
After the checkoutA second training pass.$995
The refundSeven days, by email.Your money back

Straight answer: I have not bought it, so I cannot tell you what the member area is like inside. What I can tell you is what was said on the free days and what each step costs, and I have kept to that.

Day by day

Two days in. One frame, three steps, and a forty-minute pitch.

What each session taught, without the wrapping. The later days fill in as they happen.

Day one6 September

A frame, and one homework question.

Assets, not hours: if the money stops when you stop, it is a second job, not a side hustle. Then the homework, write down why you want this. That was the day. The paid offer was announced at the twenty-five minute mark, and the host said it is what pays for the week.

Day two7 September

Three steps, a demo, then the pitch.

Pick one specific person with one specific problem, not a topic. Write the answer from many public sources, with the references, so you never have to call yourself the expert. Package it as a short guide of about forty pages and sell it for a small price. Then a pre-recorded demo of their tool doing those steps, and from the fiftieth minute to the end, the offer. The most useful sentence of the week was in there too: your first three products will probably make nothing, keep going.

Day three8 September

Promised: where the buyers are.

The step that decides whether anyone earns. The answer trailed on day two is to put the product where those people already gather, and a piece of software, held back as a bonus, that finds those places. Not held yet when this page was written.

Day four9 September

Scheduled.

Nothing to report yet.

Day five13 September

Scheduled.

Nothing to report yet.

The four steps, with what you already have

You do not need to give them money for what is available to you now.

The method under the pitch is real, and it is old. Here it is without the wrapping, and what each step costs with the tools most people already have.

1

One person, one problem.

Not a topic. A specific person with a specific problem and no good answer yet. Their tool scores twenty of these for you. A sheet of paper and an hour reading the questions people actually ask in a forum does the same job.

Cost: nothing.

2

Write the answer from the sources.

Read the good public sources, write what they agree on, and cite them. The day-two video said the everyday AI assistants cannot read 150 documents at once, and that only their tool, which the host priced at $2,999 a year, can. The comments under the video disagreed, and for this job they had a point: the assistants most people already use, and the free research notebooks, read a stack of sources and cite them.

Cost: the subscription you already have, or nothing.

3

Make it a short guide.

A PDF of thirty or forty pages, exported from any document tool. Their demo made one in minutes. Done properly by hand it is a day or two, and the day or two is the part a reader can feel.

Cost: nothing.

4

Put it where those people already gather.

This is the hard part, and as of day two the free sessions had not shown it. The answer they trailed is a place where the buyers already are, and a share of the sales for whoever owns that place. It is real work, no software does it for you, and it is the step that decides whether you earn anything at all.

Cost: your hours, and most of them.

The true sentence of the week came from the host himself: your first product will probably make nothing, and so will the second and the third. Believe that one. Plan for it. Then a $1,995 decision looks different, and so does a free one.

So why is this on my site

I do not teach this. I build things, for businesses that already exist.

My gym in Thailand runs on software I built: over a thousand members and more than five thousand app bookings since April, on auto while I teach. Three more businesses run on the same stack. That is the work, and it is what the rest of this site is about. The summit crowd is a mix, so here are the three doors, and one of them is free.

You run a business and the admin eats your week.

Take the twelve questions on the AI Ninja page. I call them the Focus Funnel. The result is computed from your answers alone, and you see it without giving an email.

Take the twelve questions

You want a website or a small app that exists and works.

R2 Hosting: $222 to build, then $99 a month or $999 a year, on my stack, kept running by the person who built it. Two businesses pay that exact bill today.

See R2 Hosting

You are here for a side hustle, and there is no business behind it yet.

Then the four steps above are the whole of it, and I have nothing to sell you. Keep your money until you have seen day three. If you have a question, the mailbox on the AI Ninja page is free: my AI Ninja answers first, from answers I wrote, and I read every message.

Ask a question
Questions

The ones people are typing this week.

What does the Side Hustle Summit sell?

A program called Monetise: $1,995 in one payment, or from about $166 a month on finance over twelve months. At the checkout there are two $25 add-ons, and after it a $995 offer. The refund window is seven days. The software, the coaching and the community run for twelve months; the training videos are kept after that. All of it as the host said it on day two and as their own pages say.

What is the $373 a day in the title?

A title. Day one promised the $373 a day plan for day two. Day two showed a product being built and did not show the money. The number matches one member's monthly figure divided by thirty. It is not a plan anyone was given, and the host himself said nobody fires their boss this week.

Do I need their AI tool to make a digital product?

No. A short guide written from public sources with references is a day or two of work with the assistant most people already use, plus your own reading. The day-two video said the everyday tools cannot read 150 documents at once. The comments under the video said otherwise, and for the job in hand they are right: read a stack of sources, write what they agree on, cite them.

Is the Side Hustle Summit legitimate?

It is a real company selling a real program, with a refund window. It is also a free week built to sell that program, which the host said out loud on day one: the paid offer is what pays for the event. Decide with both of those in mind, and decide after day three, when the part that matters has been shown.

What is the part they had not shown yet?

Finding buyers. Their answer, promised for day three, is to put the product where those people already gather, and a piece of software that finds those places. Gathering places are real and reaching them is work. No software does the work for you.

Can I do what the summit teaches myself?

Yes. One person with one problem, the answer written from cited sources, a short guide, put where those people already are. The four steps are on this page with what each one costs using what you already have, which is mostly nothing but hours.

What do you do that is different?

I do not teach. I build systems for businesses that already exist, and there is no course, no upsell and no drip sequence behind them. Every price I charge is on the AI Ninja page, all three of them. If you run a business, the twelve questions there tell you what I would build, with no email asked.

Will this page change?

Yes. It was written after day two and it grows after each session, with the date at the top. If one of their prices moves, the date says when I last read it.

Keep your money until day three. Then decide.

If the summit sent you here and you run a business, the twelve questions are the fastest way to find out what I would build. If you do not, the four steps above cost nothing, and I have nothing to sell you.