Rick Tew · The Digital Dojo

I'm not a marketing expert. I'm an AI ninja with my own Digital Dojo.

This is not a pitch. It is the story of one real business that needed its owner's time back, and the five months of building that followed: the Dojo where my AI ninjas train and work. Read it, keep what is useful, and if you see yourself in it, there is a simple quiz at the end, and a Dojo of your own on the other side of it.

Rick Tew Sensei Rick Tew
0+years a ninja
0builds since March
0+commits in 5 months
0+game characters designed

You run the business. My AI ninjas run the admin.

I'm Rick Tew: 25 years a martial arts sensei, 16 real builds since March. I build and train an AI workforce for your business, and a human presses every send.

TEWGO on the Apple App Store 800+ member families in my gym app 4,800+ commits since March
Rick Tew · The Digital Dojo

No pitch. Sixteen receipts.

Everything on this page is a build you can open: the app that runs my gym, the game on the Apple App Store, the console that runs it all. Five months of work, dated from the project history. If you want the same thing done for your business, the quiz at the end works out where I would start.

What you see on social right now: people claiming to be multi-millionaires, even billionaires, or super marketing experts. They saw an opportunity, and it is not your problem they want to solve. It reminds me of the old seminar speakers who never built anything, taught you how to make money, and ironically the teaching is what made them the money. I'm not from that playbook. So instead of a pitch, here is what actually happened.

The story, in build order

Five months. Sixteen builds. One reason.

Every date below comes straight from the project history. Nothing rearranged to look better than it was.

March 2026 · where it started

A gym full of kids, and no time left

I run NinjaGym on Koh Samui: martial arts for kids, seven days a week. I opened my first school at 19, and this one grew fast. Great problem, real problem: the admin was eating me alive. Bookings, memberships, belts, birthday parties, questions, payments.

Here is the honest part: I am a Ninja Nerd. I love learning AI and building with it. Most owners do not, and never want to. That is exactly the deal that makes this work: I geek out on the machine, you get your time back for the part only you can do. Win-win.

0+sessions booked in the app
0+kids served each month
0+classes delivered
0+member families in the app

The numbers are not the point. The point: one app keeps every booking, belt, payment and member organized, on auto, while I teach the classes.

The NinjaGym venue: climbing walls, tire obstacles and the blue ninja mascot everywhere
NinjaGym, Koh Samui
A boy on the NinjaGym climbing wall giving a thumbs up
The climbing zone
March 2026 · the first swing

A web app, built in a chat, from the couch

It started embarrassingly small: me, an iPad, and a couch, describing what I needed in a chat window. A little web app came out the other side: a page that lives in a browser tab, good enough to prove the idea. It worked. That was the moment the penny dropped.

So I got serious. The toy became a real app: full stack, proper code, a database behind it, installable on a phone, check-ins, memberships, a new belt rank every five sessions, a free session every ten visits. That is the difference between a web page that demos an idea and an app that runs a business. 685 rounds of changes later, it runs the gym on auto while I teach.

The same app now has 800+ member families in it. It was never meant to be a product. It was meant to give me my evenings back. It did.
The NinjaGym app: birthdays, school outings and private events, all bookable
The NinjaGym app home screen: join, membership, about, events and shop
The NinjaGym app shop: t-shirts, training kit and Shake and Bake, priced in baht

Home, events and the shop. Real captures from ninjagym.com today, not mockups.

Birthday banners and the blue ninja mascot at NinjaGym
Birthdays, bookable in the app
A boy swinging on the trapeze over the tire obstacles
The ninja zone
All through it · the gym kept teaching me

Then everything else at the gym went the same way

Once you see it, you cannot unsee it. The proposals, the flyers, the cartoony blue ninja mascot the kids love: made with AI. We play music in the gym from 10am to 8pm, so I used AI to make our own songs, commercially owned, and then built a way to play them: volume, track, on and off, all controlled remotely from my phone. It did not stop at the gym: my spa app opens with its own music so the ambiance starts before the first tap, and my console carries my two working moods, alternative when I want drive and Mozart when I want focus. Or silence. I work either way.

Then the till. I bought a POS system whose built-in software wanted to nickel and dime me: $5 per staff member per month just so each person could enter a PIN, open the drawer, and have transactions recorded under their name. Same again for inventory. Same again for bookkeeping. So I built my own POS backend instead: staff PINs, named transactions, inventory, the books, and a lot more the vendor never offered. A service fee became a system I own.

From the NinjaGym playlist · our own songs, our name in them
To Be, To Do (At NinjaGym)
Barefoot At NinjaGym
NinjaGym Hide & Seek
A boy mid-air over the mats at NinjaGym while Rick watches
Learning by doing, daily
Rick Tew flying kick
The sensei still flies too
April 2026 · old goals waking up

The books I wrote in my 20s came off the shelf

In my twenties I wrote a stack of small books for my martial art students: a five book system, a memory method called Tew's Total Recall, a language adventure, and The Adroit Swordsman, a vocabulary story that now exists in four editions from astronaut to spy.

They sat unfinished for two decades because finishing them was a full-time job I did not have. In April, they started becoming finished things: real books, then working apps.

The WinJitsu five book system: Be A Black Belt In What You Do, levels 1 to 5
The WinJitsu five book system · the five methods: ACE, CMT, MAK, MBS, NRG
May 2026 · the goal I never let go of

I always wanted to make a game. Then I made five.

Every builder has one goal they carry for decades. Mine was a game with my name on it, on the Apple App Store. In one May, DungeonHole, AstroHold, TEWGO, Ninja Village and Ninja Defense all went from nothing to playable.

TEWGO made it onto the Apple App Store. Honest notes from the work: the other games are still fighting me, games are genuinely hard, and apps and business tools are far easier. That honesty matters later in this story.

TEWGO gameplay, feudal Japan board
TEWGO gameplay, space board
TEWGO gameplay, ocean board

TEWGO, real captures from my phone: feudal Japan, space and ocean boards. Every theme has its own background music, made by me.

TEWGO is on the Apple App Store. Five in a row, two to capture. The other four games are still mine to finish.

The arena game Rick built on paper as a kid: hand-drawn boards, character sheets, hand-cut tiles
The game I built on paper as a kid: boards, character sheets, a bag of hand-cut tiles. It is quietly becoming a real game now.
From the games

118 characters, every one of them mine

Heroes, the horde, marines, cyborgs and one very good dog. Every one animated in eight directions. These are not a promo render: they are the exact frames the games draw, at their exact size, which is why the big ones tower over the small ones here the same way they do in a fight.

DungeonHole · 98 heroes and horde, from the class and enemy tables
AstroHold · 20 robots, cyborgs and emplacements
Six of them, mid-move
Not screenshots of a menu

What it looks like when you actually play

Three of the five, captured mid-session. Same characters as the wall above, doing their job.

A DungeonHole floor: the tiled dungeon board with chests, a cauldron and the party of four placed on the green deploy tiles
DungeonHole · floor one of five. Knight, Monk, Cleric and Wizard placed on the deploy tiles, chests priced in gold, the horde filling the real dungeon out of sight.
An AstroHold battle: cyborgs advancing across the grid on a robot defence line and the glowing power core
AstroHold · a live battle. Cyborgs breaking for the power core, the turret line and the repair bot holding it, one shot already away.
Ninja Village: the Kageyama map, the Land of Shadows, with the first choice on screen
Ninja Village · Kageyama, the Land of Shadows. A different kind of game: every screen is a choice, and the choices are the whole thing.
June 2026 · running it all from anywhere

TewBeDo: the console nobody sold, so I built it

One dark screen runs my whole working life, from my phone, my iPad or the couch. Nobody sold a console like it, so I built my own. And be honest: who does not want a command center where you get to play overseer of everything you own? Tap the buttons below; they are the real ones.

The strange part: my own intel feed kept showing big companies announcing features this console already had. Not genius. Ninja awareness, applied early, and that is exactly what I bring to your table.

Tuesday, any day

VIEW · the overseer screen

"Is everything running?" answered honestly, including "no". Every business, every build, one glance.

BE · build it into being

Every project is a card: three building today, twenty-six waiting their turn. Drop an idea in, watch it become real.

DO · today's missions

The daily work that gets done because the factory exists. First you BE it, then you DO it.

AGENTS · my AI staff, at their desks

Type a mission, press GO, read what came back. A security sweep on the whole machine is one button on the same page.

INTEL · my own news radar

Scouted against MY projects instead of an algorithm's guess, and every story lands with a Be and a Do button, because reading was never the point.

TRIP · the travel desk

Flights, routes and rules researched while I sleep. Even my holidays report to the console.

♫ my own music, one tap in the header 🛡️ security sweep, one button AGENTS GO · one press clears every waiting mission runs from the couch, the phone, the beach
June 2026 · the method becomes an app

WinJitsu: 20 years of teaching, two minutes a day

The five book system I teach, the art of winning, became a working app: one idea a day, practice it, prove it is yours in a short check, build a streak. The full ACE method is free forever inside it.

The core principle of WinJitsu is also the principle of this page: your winning method must be your truth. You can learn methods from others, but to own one it must align with you. If building with AI is not your truth, do not fake it. Borrow mine.

The WinJitsu five book system: Be A Black Belt In What You Do, levels 1 to 5
Five books, 100 chapters, written in my twenties
The WinJitsu app: the five methods ACE, MAK, MBS, NRG and CMT, today's move, the week's streak
One move a day, and a streak that proves it

The books are real and finished. The app screen is the new look I am moving WinJitsu to, carried over from the Gooffy Ninja ShhT page at ninjagym.com/gns, because the old one was honest and dull. Live today at winjitsu.com, in its old clothes.

Summer 2026 · the part that became the Dojo

Then a friend asked. Then they just asked me to do it.

I showed a business owner what I had built. He asked me to teach his team, and six-plus hours of teaching later the request quietly changed to "could you just do it for us?" So I did: their support desk now drafts a reply to every customer mail for one human press, and an overseer answers "is everything running?" truthfully, including "no".

That request is the whole business. You do not have time to learn this, and you should not have to: your hours belong where only you can spend them. I call it AI to HI: I run the AI so you get your time back for Human Interaction. The handshakes, the classes, the customers.

0+hours of teaching, in person
1human press on every send

Their names stay out of it on purpose. The build pages and proof exist for every claim on this page.

Not a portfolio shot

Fourteen apps, and here is what opens

Games, businesses, a spa, a hostel, a gym, a console and a method. The row below is not renders or mockups: each one is a live capture pulled off that app's own address, on a phone, exactly as it loads for anyone who taps it. Including the ones that open onto a sign-in wall, and the one I already told you looks dull.

What actually opens · live captures
And the icons they open from

Twelve of the fourteen are in the live row. Ninja Village runs landscape only, so it sits up in the game scenes instead, and NEWNEI is not public yet.

The hardest thing to explain

The website is not the machine. It is the handle.

Take SabaiSen, my spa app, as the example, because it makes the mistake easy to see.

The SabaiSen spa app as a customer sees it

What everyone sees: a website.

A customer opens SabaiSen and sees a clean page: treatments, prices, a booking button, music that starts before the first tap. Visual, convenient. And if that were all it was, a fair owner would shrug: "my customers would rather just call. We can do this by hand."

The waterline · everything below runs whether customers use the app or not

What the business actually runs on: the engine.

Every booking, recorded History you can search Invoices that write themselves The books, filing as you go Inventory that counts itself Staff, named on every transaction Agents drafting the email One bird's-eye view over all of it

These are not features of a website. They are the machine underneath it, and they add up into something no amount of doing-it-by-hand can match: the recording, the history, the fast checking, the adding-up, all happening on their own while you work the room.

"None of my customers want to use an app." Fine. The engine was never for them.

Even if every single booking still arrives by phone or walk-in, the moment it lands in the system instead of a notebook, it becomes searchable history, an invoice, a line in the books, a number in the bird's-eye view. The front of the app is convenience for your customers. The engine is capability for you.

Skipping the whole thing because customers ignore the front is throwing away the part that was yours.

What "we just do it by hand" actually costs.

By hand is slow, tedious, and done twice when it goes wrong. Worse, it leaves no record: nobody can answer "how did this March compare to last March", so growth runs on gut feel. And the worst part is quiet: by hand, the owner is the system. The business cannot run for a day without you, which means you can never step away from it.

That was me. A gym full of kids and no time left: bookings, memberships, belts, questions, payments, all through my hands, every day. The engine is what gave me my evenings back, and my customers never touched it.

The payoff nobody prices in: shop two is turn-key.

When the machine exists, opening a second location is copying a machine that already works: same bookings, same books, same staff PINs, same bird's-eye view, live on day one. By hand, a second shop doubles the chaos. With an engine, it hits the ground running.

I learned this the blunt way at my own till: the POS vendor wanted to charge me per staff member for basics, so I built my own POS backend: staff PINs, named transactions, inventory, the books. That engine is mine now. If I open shop two, it comes along for free.

Shortest version I have: the website is the ten percent above the water. Buy only the visible part and you bought a brochure. The engine underneath is where the time comes back, and it works for owners who never touch a computer, because running it is my job, not yours.

The difference nobody names

Using AI and operating with it are not the same thing.

Almost every business that says it uses AI means this: a few people type questions into a chat box, each in their own way, and whatever they work out stays in their own head. It helps a bit. It is not something the business owns.

Using AI

Everyone has their own trick, and nobody can see any of them.

  • Ten people, ten different ways of asking, ten different qualities of answer.
  • The one person who got good at it is the only one who got good at it.
  • A new hire starts from a blank box and works it out again from scratch.
  • When that person leaves, it leaves with them.
  • Something starts coming out wrong and nobody can tell you what changed.

Operating with AI

One way of working, written down once, and every worker has it.

  • The same instructions for everybody, so the answer is the same quality every time.
  • One person makes it better and everyone has the better one the next morning.
  • A new hire starts on day one with your best way of working already loaded.
  • People come and go and the know-how stays in the business.
  • A change makes things worse and it gets put back in a minute.

This is just how a dojo has always worked. Nobody invents their own private kata in the corner. The whole school trains the same form, the sensei sharpens it, and the week it gets sharper, everybody got sharper. One person improving is one person improving. One form improving is the school improving.

So that is what I set up in your business. Your best way of doing a thing gets written down properly, handed to every AI worker you have, kept current, and it belongs to you. Not to me, and not to whoever happened to be good at chatbots.

I run my own shop this way first, the same as everything else here. Everything my ninjas know sits in one place, kept like code with every version saved, and it installs everywhere I work. Sharpen one and they all get sharper the same day.

Not a catalog of ideas

Eleven solutions. Every one ran on me first.

Auto-drafted replies, self-filing payments, bookings that run themselves: AI agents and systems that hand you your hours back, with a human press on everything that matters. Each one works stand-alone, plugs into the system you already have, or we build you the system around it. You never need to like computers for any of it: that is my half of the deal. I only build for you what I already run.

The Front DeskSupport replies drafted on auto. You press send.

An AI agent reads every support mail, day and night, and drafts the reply from your own written answers. Hours back every week, zero robot answers. Runs live in my business today.

🥷 Want this one? Mail my Ninja
The Money DeskPayment mail books itself. One press, done.

"Money received" mails auto-file and auto-match against what is owed; one press confirms and writes the books. No more "did that payment come in?". Live on real payment mail today.

🥷 Want this one? Mail my Ninja
The Booking DeskBookings on autopilot. No back and forth.

People book you without an account or email ping-pong; reminders, reschedules and cancels handle themselves. This system ran my own gym while I taught the classes.

🥷 Want this one? Mail my Ninja
Colleagues by EmailAI agents you mail like staff.

Named AI agents with their own mailboxes: ask the numbers desk a question from your phone, the answer comes back by mail. No agent touches money or the outside world. Mine work this way today.

🥷 Want this one? Mail my Ninja
The Marketing RoomCampaigns drafted in your voice, on auto.

A brief goes in, three drafts come out in your voice; only the one you approve ships, and the day's numbers land in one glance. A marketing department's output, minus the payroll. Live in daily use.

🥷 Want this one? Mail my Ninja
The Ad RoomAd math and ad copy before you spend.

The system plans exactly what your ads must deliver, drafts the copy for your approval, and never spends a cent itself. You hold the wallet; it holds the discipline.

🥷 Want this one? Mail my Ninja
The Publishing HouseA system that turns members into authors.

A guided workbook, an editorial pipeline, and an AI coach that asks better questions but never writes for them. Running in a real publishing house today.

🥷 Want this one? Mail my Ninja
The Answer EngineYour knowledge base, answering 24/7.

The brain behind the chat box and the drafted replies: it answers only from facts you verified and says "I don't know" instead of guessing. Every miss it logs makes your library smarter.

🥷 Want this one? Mail my Ninja
The NotebookYour AI learns. You hold the veto.

AI agents get smarter only by proposing notes you approve, and nothing is ever deleted, so you always know what they know. Switched on in my own agents today.

🥷 Want this one? Mail my Ninja
The Quiz FunnelA quiz that turns visitors into leads.

A self-audit on your page: visitors bring their own numbers, the math tells the truth, and the answer is never held hostage for an email. The quiz further down this page is it, live.

🥷 Want this one? Mail my Ninja
The Video RoomCalls inside your own app.

Voice and video built into your own app: staff dial a member, a paid room opens the moment payment lands, no-shows end in an automatic refund. Built, in human testing now.

🥷 Want this one? Mail my Ninja

Tap a row to see it, tap the ninja to want it: your mail lands with my Ninja Agent first, which is the Front Desk up there answering for itself, and I take it from where he leaves off.

AI to HI

Your own Digital Dojo. Built by a sensei.

Here is the part almost nobody says out loud: only a tiny slice of people using AI will ever touch the builder tools, and that is fine. You should not have to. Your strength is somewhere else, and that is the whole point. I use AI so you can do your HI: Human Interaction, the part of your business only you can do. The method is simple: first we figure out what you want to BE (the builds you have, the builds you need, the factory behind them), then we wire the DO (what gets done daily because the factory exists). I build your Dojo and train your AI ninjas to work on your projects. In the gym I am the Sensei. In your business, same job.

One ninja, one job

Your first hire takes the one task that eats the most hours: usually the inbox. It drafts, it files, it proposes. A human presses every send. That rule never bends, at any belt.

A few desks, working together

Ninjas earn belts the way my gym kids do: by showing up and proving it. A ninja that has earned trust gets a wider lane, and desks start passing work to each other, support to bookings to money.

The full dojo

A workforce with one view over all of it, and an overseer that answers "is everything running?" truthfully, including "no". Every judgment call still yours. Payroll cost of these hires: about zero.

Honest frame: give every AI hire a 2015 job title and you get a 2015 org chart. I hire the roles a payroll would reject, and every one starts at white belt: propose only, prove it, then earn the next belt. Nothing sends, pays, or posts itself until it has.

Your Dojo 9 seats left

I build it. You run it.

$2,222 / month
  • The audit first: where the hours actually go, mapped with you.
  • I build your Dojo: the command center, the trained AI ninjas, the factories behind your repeated work.
  • Your team runs the daily DO; every send, pay, and post stays behind your press.
  • Me on call as your sensei: belts advance, new ninjas join as you grow.
  • Running your daily work for you (that is the Sensei tier).
  • Building products you sell (apps, sites, features): separate engagement, quoted hourly.
  • Third-party costs: your AI, software and ad accounts stay yours and in your name.
Start with the quiz

Monthly subscription. Cancel anytime, effective at the end of the paid month.

Sensei runs it 4 seats left

I build it. I run it too.

$4,444 / month
  • Everything in Your Dojo.
  • I also run the daily DO: the newsletters go out, the inbox gets drafted, the reports land, without your team touching it.
  • You keep the judgment calls and the final press; I keep the machine moving.
  • The 10x review pass on what the Dojo produces, before it reaches you.
  • Building products you sell: that is a separate hourly engagement, priced at developer rates.
  • Third-party costs: your AI, software and ad accounts stay yours and in your name.
  • Decisions. Judgment calls are never outsourced; they wait for your press.
Start with the quiz

Monthly subscription. Cancel anytime, effective at the end of the paid month.

Straight answer to the obvious question: both tiers are me doing the building, because that is the product. The difference is who runs the daily work once the Dojo stands: you, or me. And the line that keeps it honest: you are hiring my service to build and run your AI workforce, not hiring me as your product developer. Seats are capped because a sensei who takes every student teaches none of them.

Custom build work, when you want a thing built

Builder hours, priced in the open

Want an actual product built: an app, a site, a backend, a custom Dojo beyond the subscription? The going market rate for a developer is around $150 per hour. My rate is $222 per 2-hour block, which works out under market, or $2,222 for a 20-hour package: enough to build you a custom Digital Dojo of your own. Scoped and agreed in writing before the clock starts.

Ask about a build
The whole page, in one straight line

If you only read one section, read this one

The hook

You did not start your business to do admin. Yet there it is, eating your evenings.

The problem

The repeatable work, the same questions, the scheduling, the invoices, the chasing, does not need your judgment. It just needs your hours. And it takes them, every week.

The solution

I build you a Digital Dojo: a small AI workforce, trained on your business, that drafts and files that work. Every send, pay and post waits for a human press. Judgment stays yours.

The proof

It runs my own gym: 800+ member families, 30,000+ sessions booked, on auto while I teach. It runs a client's support desk today. TEWGO sits on the Apple App Store. Every claim has a build behind it, higher up this page.

The ask

Twelve questions, three minutes. The result is computed from your answers alone, and you see it without giving an email.

Take the quiz
No pitch, just a mirror

Twelve questions. Then you tell me if I'm wrong.

Longer than these usually are, on purpose: I am not trying to qualify you out in three taps, I am trying to work out how I can actually help. It does not assume you have a company and it does not assume you want an email robot. It asks what you are trying to move, where the hours really go, what runs the work today, and how you honestly feel about computers. Three minutes. The result is computed from your answers alone, and you see it without giving an email. The belt bar fills as you go, white through black.

White belt · question 1 of 12

First, who am I talking to?

No assumption that you run a company. Plenty of the best work I have seen started as somebody's side thing.

And what is the work itself?

There are only three numbers anyone will ever pay you to move. Which would change the most for you?

Now the honest one. Where do the hours actually go?

Tap everything that is true. This is the question that decides what I would actually build you, so do not be shy.

Across everything you just tapped, how much of a week is that?

What is an hour of that time worth, all in?

Yours or whoever does it. Wage plus the cost of them not doing something better.

What runs the work today?

Can a customer book, buy or pay without you touching it?

Is there a thing you have wanted built for years and never built?

Mine was a game with my name on it. It took me twenty years and one May.

How do you actually feel about the computer side of it?

There is no wrong answer here. It only changes who ends up driving.

Once it exists, who runs it day to day?

Last one. If those hours landed back in your lap tomorrow, where would they go?

Black belt · your result

One page, no sequence, no drip. Your answers travel with the request so the breakdown is about your company, not a template.

Honest math: your number is the hours you reported for one task, times a 60% draft-and-file share, times the hourly value you gave it. Estimates, clearly labeled as estimates, from your answers and nothing else.

Four of the sixteen

The builds that carry the most weight

Live captures off each app's own address, not renders. The full wall of fourteen is further up the page; these four are the ones a client meeting always ends up on.

The NinjaGym app home screen

NinjaGym

Runs a real gym: check-ins, memberships, belts, birthdays. 800+ member families inside it.

ninjagym.com
TEWGO mid-game on the space board

TEWGO

Five-in-a-row strategy with its own music per board. On the Apple App Store.

playtewgo.com
The SabaiSen spa app on a phone

SabaiSen

The spa app that opens with its own music, so the ambiance starts before the first tap.

sabaisen.com
The WinJitsu app: today's move and the week's streak

WinJitsu

20 years of teaching as an app: one idea a day, a short check, a streak. The full ACE method free inside.

winjitsu.com
The service, said plainly

You keep the judgment calls. I keep the machine moving.

This is for the owner whose strength is the room, not the screen: the sensei, the clinician, the shop keeper, the consultant whose week disappears into the same questions, the same scheduling, the same chasing.

What you get is a working Dojo, not advice about one. The audit first, where the hours actually go. Then the command center, the trained AI ninjas, the factories behind your repeated work. Every ninja starts at white belt: propose only, prove it, earn the next belt. Nothing sends, pays or posts itself, at any belt, at any price.

And the reason it is priced as a subscription, not a project: a Dojo is not a deliverable, it is a practice. Belts advance, new ninjas join as you grow, and I stay on call as your sensei the whole way.

The math, in the open
A market-rate developer$150 / hour
My builder rate$222 / 2-hour block
20-hour build package$2,222
Your Dojo, built and coached$2,222 / month
Sensei runs the daily work too$4,444 / month
Book the audit first

Monthly subscription. Cancel anytime, effective at the end of the paid month.

About the sensei

Same job for 25 years. New tools.

Rick Tew mid flying kick

I opened my first martial arts school at 19. Today I run NinjaGym on Koh Samui: martial arts for kids, seven days a week, 800+ families. A sensei's whole job is taking someone from white belt to black belt without skipping the proving part in the middle.

I am the nerd who enjoys this part, and I wanted my time back too. So I built the app that runs my gym, then the POS the vendor would not sell me fairly, then the console that runs everything, then fourteen more builds, including the game I had wanted to make for twenty years. It is on the Apple App Store.

Now I do for other owners what I did for myself: I build the Dojo, train the AI ninjas, and hold the one rule that never bends: a human presses every send.

A note from Rick

Why I do this

If you have read this far, you have seen the whole story, so let me say the quiet part directly.

I am not a marketing expert and I am not going to become one. I am a sensei who got buried in admin, refused to accept that as the job, and built his way out. The builds on this page are the trail I left doing it.

Somewhere along the way a friend stopped asking me to teach it and asked me to just do it for his company. That request is the entire business model. Most people do not have the time to learn this. Plenty simply do not like computers. And your hours are worth more in front of your customers than in front of a screen.

So that is the trade: I do the AI so you can do the HI. The handshakes, the classes, the room. If that sounds like your situation, the quiz below this letter is the honest way to find out.

Rick TewSensei, NinjaGym · builder of the Digital Dojo
Asked and answered

The questions that come up every time

Do I need to understand AI to use this?

No, and that is the point. Only a tiny slice of people using AI will ever touch the builder tools. I build and train the Dojo; you run your business. If you ever want to learn what is under the hood, I will show you, but it is never required.

Will an AI talk to my customers without me knowing?

Never. Every ninja starts at white belt: propose only. Drafts and filings pile up for your review, and a human presses every send, pay and post. That rule does not bend at any belt or any price.

What does it cost?

Your Dojo is $2,222 a month: I build it, you run it. Sensei runs it is $4,444 a month: I run the daily work too. Actual product builds, an app, a site, a backend, are separate at $222 per 2-hour block or $2,222 for 20 hours, scoped in writing before the clock starts. Your AI, software and ad accounts stay yours and in your name.

What happens in the first month?

The audit first: we map where your hours actually go, together. Then your first ninja takes the one task that eats the most, usually the inbox, at white belt. It proves itself before anything widens.

Can I cancel?

Anytime. It is a monthly subscription, and cancelling takes effect at the end of the paid month. The Dojo and everything built in your accounts stays yours; it was always in your name.

Why the belts?

Because trust is earned by showing up and proving it, which is exactly how I grade kids at the gym. A ninja that has proven its lane gets a wider one. One that has not, does not. It keeps the honest order: propose, prove, then earn.

No testimonials yet, on purpose

Receipts instead

Client names stay out of it, and I will not invent a quote to fill a box. What I can show is what was asked for, and what shipped.

Asked

"Give me my evenings back."

Shipped

The gym app. 800+ member families, bookings, belts, birthdays, running on auto while the sensei teaches. That client was me.

Asked

"Teach us to do what you did." Then: "could you just do it for us?"

Shipped

A support desk that drafts a reply to every customer mail for one human press, payment mail that files itself, and an overseer that answers "is everything running?" truthfully, including "no".

Asked

"Stop the till charging $5 per staff member for a PIN."

Shipped

My own POS backend. Staff PINs, named transactions, inventory, the books, and more the vendor never offered. A service fee became a system I own.

Asked

"Bring a 1998 factory online."

Shipped

The whole front and back office for a commercial air-handling maker: website, backend, QR tracking on the equipment, service management and a CRM. A quarter-century of paper became one system.

When client quotes appear here, they will be real, attributed with permission, and boring compared to the receipts. That is how you will know they are true.

One email. No pitch deck. No drip sequence.

Tell me where your hours actually go. My Ninja Agent reads it first: it answers the basics on the spot, and anything real gets forwarded straight to me. Yes, that is the product, answering its own front desk.

Ask my Ninja Agent
Take the 3-minute quiz