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Rick Tew · The Digital Dojo

I'm not a marketing expert. I'm an AI ninja with my own Digital Dojo.

Not a pitch. One real business needed its owner's time back. Five months of building followed: the Dojo where my AI ninjas work. I build the same for your business, and either you run it or I do. See yourself in it? The quiz at the end says where I would start.

Rick Tew Rick Tew, AI version
0+years a ninja
0+years a nerd
0+commits since March
0+solutions built
Rick Tew · The Digital Dojo

No pitch. Just what got built.

Most of what is on this page opens: the app that runs my gym, the game on the Apple App Store, the sites in the row below. The console behind it all is mine alone. Some save time, some I just wanted to exist, a few were fun. Five months.

Before the story

I'm not from that playbook.

What you see on social right now: people claiming to be multi-millionaires, even billionaires, or super marketing experts.

They saw an opportunity, and it is not your problem they want to solve.

It reminds me of the old seminar speakers who never built anything, taught you how to make money, and ironically the teaching is what made them the money.

This week · 10 September 2026

Seen the Side Hustle Summit? Here is what it sells, in plain words.

Five free sessions on YouTube, and on the second day a program for $1,995, or from about $166 a month on finance, with two $25 add-ons at the checkout and a $995 offer after it. The host said on day one that the paid offer is what pays for the free week. That is allowed. It is also worth knowing before you hand over a WhatsApp number for a workbook.

What the two days taught can be done with what you already have: one person with one problem, the answer written from good public sources with the references, a short guide, put where those people already gather. The last step is the hard one, and as of day two the free sessions had not shown it. Day three showed it: small Instagram creators with no product, found by hand, and reached by cold email through a platform that costs $597 a month on its own site. Day four was the scaling step: put the next thing a buyer needs on the page after the order. Free, and older than the internet. I do not sell a course for any of this. If you run a business and would rather have the work built, the twelve questions further down say what that would be, and they do not ask for your email.

The plain-words page: what it sells, what it taught, the four steps at no cost. Updated after each session.

The story, in build order

Five months. Solutions and goals. One reason.

Every date below comes straight from the project history. Nothing rearranged to look better than it was.

March 2026 · where it started

A gym full of kids, and no time left

I run NinjaGym on Koh Samui: martial arts for kids, seven days a week. It grew fast. Great problem, real problem: the admin was eating me alive. Bookings, memberships, belts, birthday parties, questions, payments.

I am a Ninja Nerd. I love learning AI and building with it. Most owners do not, and never want to. That is exactly the deal that makes this work: I geek out on the machine, you get your time back for the part only you can do.

0+sessions since opening
0+kids served each month
0+app bookings since April
0+members in the app

The numbers are not the point. The point: one app keeps every booking, belt, payment and member organized, on auto, while I teach the classes.

The NinjaGym venue: climbing walls, tire obstacles and the blue ninja mascot everywhere
NinjaGym, Koh Samui
A boy on the NinjaGym climbing wall giving a thumbs up
The climbing zone
March 2026 · the first swing

From a web page to a real app

It started small: a little web app, a page that lives in a browser tab, good enough to prove the idea. It worked. That was the moment the penny dropped.

So I got serious. The toy became a real app: full stack, proper code, a database behind it, installable on a phone, check-ins, memberships. That is the difference between a web page that demos an idea and an app that runs a business. 685 rounds of changes later, it runs the gym on auto while I teach.

The app now has 1,000+ members. It was not meant to be a product. It was meant to give me some time back. It did.
The NinjaGym app: birthdays, school outings and private events, all bookable
The NinjaGym app home screen: join, membership, about, events and shop
The NinjaGym app shop: t-shirts, training kit and Shake and Bake, priced in baht

Home, events and the shop. Real captures from ninjagym.com today, not mockups.

Birthday banners and the blue ninja mascot at NinjaGym
Birthdays, bookable in the app
A boy swinging on the trapeze over the tire obstacles
The ninja zone
All through it · the gym kept teaching me

Then everything else at the gym went the same way

The proposals, the flyers, the blue ninja mascot the kids love: made with AI. So are the songs the gym plays from 10am to 8pm, commercially owned, through a player I built: volume, track, on and off, from my phone. My spa app opens with its own music. My console carries two moods, alternative for drive and Mozart for focus. Or silence.

Then the till. The POS I bought nickel and dimed me: $5 per staff member per month just to enter a PIN and ring up sales under their name. Same for inventory and the books. So I built my own POS backend: PINs, named sales, inventory, books, and more the vendor never offered. A fee became a system I own.

From the NinjaGym playlist · our own songs, our name in them
To Be, To Do (At NinjaGym)
Barefoot At NinjaGym
NinjaGym Hide & Seek
A boy mid-air over the mats at NinjaGym while Rick watches
Learning by doing, daily
Rick Tew flying kick
The sensei still flies too
April 2026 · old goals waking up

The books I wrote in my 20s came off the shelf

In my twenties I wrote small books for my students: a five book system, Tew's Total Recall (a memory method), a language adventure, and The Adroit Swordsman, a vocabulary story now in four editions, astronaut to spy.

They sat unfinished for two decades because finishing them was a full-time job I did not have. In April, they started becoming finished things: real books, then working apps.

The WinJitsu five book system: Be A Black Belt In What You Do, levels 1 to 5
The WinJitsu five book system · the five methods: ACE, CMT, MAK, MBS, NRG
May 2026 · the goal I never let go of

The games I carried in my head for decades came out.

One goal I never let go of: a game with my name on it on the Apple App Store. So I dug out the half-builds I had carried for decades, starting with the board game I built on paper as a kid. In one May, DungeonHole, AstroHold, TEWGO, Ninja Village and Ninja Defense went from notebook to playable.

TEWGO made the Apple App Store. The rest are playable, still in beta. A solid game takes months, playtests, and a hundred questions the player never sees: which engine, how a turn resolves, what the shop charges. Games are hard unless they are very simple. Apps and business tools are far easier.

DungeonHole: the dungeon board, chests in the corners, orcs and goblins waiting DungeonHole: the ninja lands a sneak attack in the middle of the board DungeonHole: the party spread across the board with the treasure glowing in the corner DungeonHole: the ranger's line of fire across the tiles to a skeleton DungeonHole: the wild mage, the seductress and the shadow, close up DungeonHole: the ninja squares up to two goblins DungeonHole: tick zero of a raid, the party comes through the door with For the party! and the horde waits DungeonHole: the Valkyrie grabs the treasure, Got it! Run!, while the Wizard blasts the troll DungeonHole: Stand and fight!, the Wizard's Arcane Blast on the troll, gargoyle closing in DungeonHole: the Defender's dungeon, skeletons, ogre, goblins and a gargoyle laid out around the treasure DungeonHole: Thief, Fighter, Ranger, Cleric and Wizard on the green squares, ready to march DungeonHole: the front door, the title and the three ways in DungeonHole: the lobby, pick a difficulty and a depth, or fight DungeonHole: hero picks with the Mage shop open DungeonHole: the backpack, gear for the party before the door opens DungeonHole: the Defender's build screen, the horde shop bar and the traps DungeonHole: round results, the score and the breakdown DungeonHole: the compendium index, heroes, gear, horde, traps, legend DungeonHole: the heroes compendium, five roles and their cards DungeonHole: the horde compendium, the bestiary group by group
AstroHold: the turret line, the walkers and the turn log AstroHold: a fallen marine and his last word, tell my mom AstroHold: two turrets, a sphere and a walker on the grid AstroHold: the medic pad between two marines and a sniper AstroHold: the dog, the sentry and two marines, close up

Two games, one tile each, walking their own screens: DungeonHole from the party on the board to the Defender's dungeon, AstroHold from the turret line to a fallen marine's last word. Both playable, both in beta. The DungeonHole tile also walks the lobby, shops, build screen, results and rulebook, because to make a game you make all of it.

TEWGO gameplay, feudal Japan board
The TEWGO home screen: theme, board style, play against the AI, play online, pass and play
TEWGO gameplay, ocean board

TEWGO, real captures from my phone: the feudal Japan board, the home screen, the ocean board. Every theme has its own background music, made by me.

TEWGO is on the Apple App Store. Five in a row, two to capture. The other four games are still mine to finish.

The arena game Rick built on paper as a kid: hand-drawn boards, character sheets, hand-cut tiles
The game I built on paper as a kid: boards, character sheets, a bag of hand-cut tiles. It is becoming a real game now.
Arena RPG key art: an armoured champion with a lion shield, a dragon, a wizard and a twenty-sided die in a packed arena
Arena RPG. The same game the paper one was always trying to be.
From the games

The characters, every one of them mine

Heroes, the horde, marines, cyborgs and one very good dog. Most from DungeonHole's class and enemy tables, the robots and emplacements from AstroHold. All animated in eight directions. Not promo renders: the exact frames the games draw, at exact size, so the big ones tower the way they do in a fight.

June 2026 · running it all from anywhere

TewBeDo: the console nobody sold, so I built it

One dark screen runs my working life, from phone, iPad or couch. Nobody sold a console like it, so I built one. Who does not want a command center over everything they own? Tap the buttons; they are real.

Of everything I have built, this is the one I use most.

The strange part: my own intel feed kept showing big companies announcing features this console already had. Not genius. Ninja awareness, applied early, and that is what you get.

Tuesday, any day

VIEW · the overseer screen

"Is everything running?" answered honestly, including "no". Every business, every build, one glance.

BE · build it into being

Every project is a card: three building today, twenty-six waiting their turn. Drop an idea in, watch it become real.

DO · today's missions

The daily work that gets done because the factory exists. First you BE it, then you DO it.

AGENTS · my AI staff, at their desks

Type a mission, press GO, read what came back. A security sweep on the whole machine is one button on the same page.

INTEL · my own news radar

Scouted against MY projects instead of an algorithm's guess, and every story lands with a Be and a Do button.

TRIP · the travel desk

Flights, routes and rules researched while I sleep. Even my holidays report to the console.

♫ my own music, one tap in the header 🛡️ security sweep, one button AGENTS GO · one press clears every waiting mission runs from the couch, the phone, the beach
June 2026 · the method becomes an app

WinJitsu: 20 years of teaching, two minutes a day

The five book system I teach became an app: one idea a day, practice it, prove it, build a streak. The full ACE method is free forever inside it.

WinJitsu's core principle runs this page: your winning method must be your truth. Learn from others, but own only what fits you. If building with AI is not your truth, do not fake it. Borrow mine.

The WinJitsu five book system: Be A Black Belt In What You Do, levels 1 to 5
Five books, 100 chapters, written in my twenties
The WinJitsu app: the five methods ACE, MAK, MBS, NRG and CMT, today's move, the week's streak
One move a day, and a streak that proves it

The books are real and finished. The app screen is WinJitsu's new look, from the Gooffy Ninja ShhT page at ninjagym.com/gns; the old one was honest and dull. Live today at winjitsu.com, in its old clothes.

Summer 2026 · the part that became the Dojo

Friends asked about AI, then asked me to do it for them.

One wanted his team taught. Six-plus hours in, the request changed to "could you just do it for us?" Now their support desk drafts a reply to every customer mail for one human press, with an overseer over the whole shop. Another had run a factory on paper since 1998; all of it became one system, front office and back. A third wanted members turned into authors: a guided workbook, an editorial pipeline, and an AI coach that asks better questions but never writes for them.

Those requests are the whole business. You do not have time to learn this. I call it AI to HI: I run the AI, you get your time back for Human Interaction. The handshakes, the classes, the customers.

0+hours of teaching, in person
1human press on every send
0+commits, for them
3businesses, built front to back

Those three stay unnamed on purpose.

The live screens

Just a few of the apps I've made recently

Some I built for a business, some as a hobby, some to help a friend with theirs: games, a spa, a hostel, a gym, a console and a method.

Live captures
And the icons they open from
The engine under the website

The website is not the machine. It is the handle.

Take SabaiSen, my spa app, as the example, because it makes the mistake easy to see.

The SabaiSen spa app as a customer sees it

What everyone sees: a website.

A customer opens SabaiSen and sees a clean page: treatments, prices, a booking button, music before the first tap. If that were all it was, a fair owner would shrug: "my customers would rather call. We can do this by hand."

The waterline · everything below runs whether customers use the app or not

What the business actually runs on: the engine.

Every booking, recorded History you can search Invoices that write themselves The books, filing as you go Inventory that counts itself Staff, named on every transaction Agents drafting the email One bird's-eye view over all of it

Those are not website features. They are the engine underneath, and by hand cannot match it: recording, history, checking, adding up, all on their own while you work the room.

"None of my customers want to use an app." Fine. The engine was never for them.

Even if every booking still arrives by phone, once it lands in the engine instead of a notebook it is searchable history, an invoice, a line in the books, a number in the bird's-eye view. The front is for your customers. The engine is for you.

Skipping the whole thing because customers ignore the front is throwing away the part that was yours.

What "we just do it by hand" actually costs.

By hand is slow and done twice when it goes wrong. It leaves no record: nobody can compare this March to last, so growth runs on gut feel. Worst, the owner is the system: the business cannot run a day without you.

Shop two is turn-key.

Once the engine exists, a second location is a copy of it: same bookings, same books, same staff PINs, same bird's-eye view, live on day one. By hand, a second shop doubles the chaos.

Shortest version: the website is the ten percent above the water. Buy only that and you bought a brochure. The engine underneath is where the time comes back, and it works for owners who never touch a computer, because running it is my job.

The part I had to learn twice

Most people do not want an app. They want the job done.

I learned this long before AI, teaching a memory program in universities, to companies in Holland, to my own students. It is on the WinJitsu app today. Most people did not want the method. They had a hundred facts to hold for Friday's test and wanted someone who knew the method to hand them over in the shape that sticks.

Software is the same. You want the reply drafted, the invoice filed, the booking recorded, the evening back. Everything here exists so I can hand you that.

You do it

You want to learn to build with AI yourself.

I teach it the way I taught the memory program: hands on, on your own business, until you can run it without me. Rare, and I like it when it happens.

We do it almost full

You want the job done.

I build your Dojo, train the ninjas on your own work, and hand you the outcome. Every send, pay and post still waits for your press.

Using it and operating with it

Using AI and operating with it are not the same thing.

Almost every business that says it uses AI means this: a few people type into a chat box, each their own way, and what they work out stays in their heads. It helps a bit. The business owns none of it.

Using AI

Everyone has their own trick, and nobody can see any of them.

  • Ten people, ten different ways of asking, ten different qualities of answer.
  • The one person who got good at it is the only one who got good at it.
  • A new hire starts from a blank box and works it out again from scratch.
  • When that person leaves, it leaves with them.
  • Something starts coming out wrong and nobody can tell you what changed.

Operating with AI

One way of working, written down once, and every worker has it.

  • The same instructions for everybody, so the answer is the same quality every time.
  • One person makes it better and everyone has the better one the next morning.
  • A new hire starts on day one with your best way of working already loaded.
  • People come and go and the know-how stays in the business.
  • A change makes things worse and it gets put back in a minute.

A dojo has always worked this way. Nobody trains a private form in the corner. The school trains one form, the sensei sharpens it, and the whole school gets sharper that week.

So in your business: your best way of doing a thing gets written down, handed to every AI worker, kept current, and owned by you. Not me, not whoever was good at chatbots.

I run my own shop this way first, like everything here. Everything my ninjas know sits in one place, versioned like code, and installs everywhere I work. Sharpen one and they all get sharper the same day.

You run the business. My AI Ninja run the admin.

I'm Rick Tew: 25 years a martial arts sensei, and about as many as a nerd. Since March, I have been building solutions for my own businesses. I build and train an AI workforce for your life or business.

TEWGO on the Apple App Store 1,000+ members in my gym app 6,242+ commits since March
Eleven, each proven on my own business

The solutions. Every one ran on me first.

Auto-drafted replies, self-filing payments, bookings that run themselves: AI agents that hand you your hours back, with a human press on everything that matters. Each works alone, plugs into what you have, or we build the system around it. You never need to like computers. I only build for you what I already run.

The Front DeskSupport replies drafted on auto. You press send.

An AI agent reads every support mail, day and night, and drafts the reply from your own written answers. Hours back every week, zero robot answers. Runs live in my business today.

I want this Tew
The Money DeskPayment mail books itself. One press, done.

"Money received" mails auto-file and auto-match against what is owed; one press confirms and writes the books. No more "did that payment come in?". Live on real payment mail today.

I want this Tew
The Booking DeskBookings on autopilot. No back and forth.

People book you without an account or email ping-pong; reminders, reschedules and cancels handle themselves. This system ran my own gym while I taught the classes.

I want this Tew
Colleagues by EmailAI agents you mail like staff.

Named AI agents with their own mailboxes: ask the numbers desk a question from your phone, the answer comes back by mail. No agent touches money or the outside world. Mine work this way today.

I want this Tew
The Marketing RoomCampaigns drafted in your voice, on auto.

A brief goes in, three drafts come out in your voice; only the one you approve ships, and the day's numbers land in one glance. A marketing department's output, minus the payroll. Live in daily use.

I want this Tew
The Ad RoomAd math and ad copy before you spend.

The system plans exactly what your ads must deliver, drafts the copy for your approval, and never spends a cent itself. You hold the wallet; it holds the discipline.

I want this Tew
The Publishing HouseA system that turns members into authors.

A guided workbook, an editorial pipeline, and an AI coach that asks better questions but never writes for them. Running in a real publishing house today.

I want this Tew
The Answer EngineYour knowledge base, answering 24/7.

The brain behind the chat box and the drafted replies: it answers only from facts you verified and says "I don't know" instead of guessing. Every miss it logs makes your library smarter.

I want this Tew
The NotebookYour AI learns. You hold the veto.

AI agents get smarter only by proposing notes you approve, and nothing is ever deleted, so you always know what they know. Switched on in my own agents today.

I want this Tew
The Quiz FunnelA quiz that turns visitors into leads.

A self-audit on your page: visitors bring their own numbers, the math tells the truth, and the answer is never held hostage for an email. The quiz further down this page is it, live.

I want this Tew
The Video RoomCalls inside your own app.

Voice and video built into your own app: staff dial a member, a paid room opens the moment payment lands, no-shows end in an automatic refund. Built, in human testing now.

I want this Tew
The helpingsThe smaller things people asked for. Tap to open.

Most of what I build is not a whole app. It is the thing somebody asked for on a Tuesday: "could you make it so..." Some of them, by need, from my gym, my studio and a few unnamed clients. Every one runs today.

Answering people

  • Replies drafted from your own written answers, and a person presses send. Runs on my gym, my studio and a coaching team's desk.
  • An answer library that grows from the questions it could not answer, in two languages.
  • Years of old mailbox history imported and shown beside the reply box: how we answered this before.
  • After a mass send, out-of-office and bounce mail files itself, and a machine never gets a reply.
  • Forward a whole conversation to an outside party without mailing the customer.
  • The reply goes to the person who actually wrote a forwarded mail, not to the forwarder.
  • A guest who writes at midnight has a draft waiting by morning, in their own language.
  • A low public review is kept open as priority, with the public reply drafted.

Bookings

  • Book a treatment or a session without an account; reschedules, reminders and cancels handle themselves.
  • Slots are only offered where the room can hold them: three chairs, two beds, one mat.
  • Each therapist carries their own call-in notice, so the calendar only offers times they can reach.
  • A guest emails "book me Tuesday at two" and it becomes a real booking, labelled so a person can check it.
  • Birthday parties and school groups with a deposit, an approval step and a confirmation mail.
  • A bed picker in traffic-light colours, and a guard so two guests never hold the same bed.
  • Guests cancel their own booking instead of messaging the desk.

Money

  • Change a price by typing it: one table drives the website, the booking page and both tills.
  • Bank-transfer slips checked in the app before staff see them, in the layouts of the banks people actually use.
  • A mandatory reason on every rejected payment, a trail nobody can edit, and a red-flag panel for the owner.
  • Overdue instalments marked nightly, course access paused, the reminder drafted.
  • A printable invoice on every sale, and the Thai tax pack behind a role of its own.
  • Cash and PromptPay split on the day's revenue, so the drawer balances.
  • A promotion with a date window that switches itself on and off, everywhere at once.
  • Event tickets with a QR at the door, refunds, and card processing inside the app.

Getting found

  • A landing page builder with quizzes and lead magnets, and A/B tests that count honestly.
  • Email journeys triggered by what people do, with a test-send-to-yourself before going live.
  • Every booking says which ad it came from, so cost per booking can be read.
  • A dated ad test plan with kill, scale and stop rules written before any money moves.
  • A partner friends page with coupons and a free first session.
  • A self-serve listing form a busy owner can finish in two minutes.

Design and print

  • Shopfront signs made to fit measured locations, with vector files the printer can use.
  • Flyers, business cards and a rack card whose price menu reads from the live catalog, so print cannot drift from the till.
  • Social ads built as ads rather than cropped flyers, and covers cut to each platform's real crop.
  • An in-house print lane: no-background files for an office printer that cannot flood a page.
  • A whole book moved to black and white after three grayscale treatments were tested on one page.

Words, sound and language

  • A studio soundtrack of its own, rewritten until it sounded Thai and not Japanese.
  • A gym app in every language its families speak, and Thai answers for Thai guests.
  • Printed books from old word-processor files, turned into a chapter reader with progress.
  • Old DVD footage turned into per-lesson clips inside the lessons.
  • A staffer's raw FAQ notes rewritten in house voice, staged for approval, then published.

Running the shop

  • A request inbox: staff mail the build desk, requests are filed and shown on a live board.
  • Roles the team sets themselves, rebuilt from the team's own note on how they work.
  • Managers can hire: create a mailbox-ready account and choose each person's tabs. Leaving actually ends access.
  • A nightly backup of every member, kept for a month.
  • A proof page: every session logged with its edits, hours and commits, so the owner can see what was built.
  • An alarm when the mail stops, because an outage once went unnoticed for days.

The small fixes that eat a day

  • Bold that survives the send.
  • The forward box finds addresses while you type.
  • Change the address someone signs in with, without locking them out.
  • The tablet slept and the music died: the screen lock re-acquired.
  • The knowledge screen showed zero with every answer still in the table: one missing column.
  • A cash drawer driven straight from the browser, no extra rig on the tablet.
  • Reopened phone apps no longer show days-old screens.
  • Contact details behind a tap, so the address stops being scraped.

Keeping it honest

  • A test per non-negotiable rule, run with every build.
  • A decision register, so a later session cannot quietly undo what the owner decided.
  • Machine mail files a ticket but never gets an auto-reply.
  • Test accounts kept out of the real numbers.
  • One switch that pauses every metered AI call, and a weekly line on what the agents cost.

If one of these sounds like your Tuesday, the quiz at the end is where I would start, and 🥷 my Ninja takes the rest.

Tap a row to see it, tap the ninja to want it: your mail lands with my Ninja Agent first, which is the Front Desk up there answering for itself, and I take it from where he leaves off.

Who runs it

Six Agentic Masters. Ready to run your Dojo.

Nobody hires a reply drafter. They hire whoever runs the marketing, keeps the books, answers the customers. These are those seats: one job title, one number it is judged on, the solutions above doing the work. For sale only once it has run my own businesses.

On the mat

Agentic CMO

Owns: more customers.

Plans the campaign, drafts three angles in your voice, does the ad math before a cent moves, reads the numbers back every day. You approve, you press, you hold the wallet. Already run on three of my own businesses: plans on the table, nothing spent.

Runs: The Marketing Room, The Ad Room, The Quiz Funnel, The Letter Slot

I want this Tew
On the mat

Agentic Head of Customer Care

Owns: every question answered, every booking kept.

Reads every mail, drafts the reply from your own answers, keeps bookings from turning into ping-pong, says "I don't know" instead of guessing. You press every send. The Front Desk under it runs live in my gym today.

Runs: The Front Desk, The Booking Desk, The Answer Engine, The Notebook, Colleagues by Email

I want this Tew
On the mat

Agentic Chief of Staff

Owns: is everything running, and who is doing what.

One view over every desk, and a truthful answer to "is everything running?", including "no". It routes the work and reports to you in one place. It never does a department's job and never widens anyone's lane. Runs my own shop today.

Runs: the view over every other seat, and Colleagues by Email for the handoffs

I want this Tew
On the mat

Agentic Head of Content

Owns: the long things, written in your voice.

The book, the course, the manual, the newsletter that goes out. It asks better questions and drafts; the taste pass stays human. Calls inside your own app are built and in human testing.

Runs: The Publishing House, The Video Room (in testing)

I want this Tew
On the mat

Agentic CFO

Owns: the money is right and on time.

The Money Desk files and matches payment mail on one press. The seat above it watches the month: what came in, what is owed, what is late, and says so before you ask. Every payment still waits for your press.

Runs today: The Money Desk

I want this Tew
On the mat

Agentic CTO

Owns: the apps stay up, the gear stays current.

Keeps the apps up and the gear current: watches your builds, flags drift before you notice, keeps your tools from going stale. Behind it stands me, with my own Dojo, which is the service this page sells.

Runs: the Dojo itself, with the sensei behind it

I want this Tew

Ninjas are the army: grunt work. Masters are the generals: each owns a number. The Sensei is still me, and every send, pay and post is still your press. A Master widens nobody's lane; somebody just owns the result and reports to you.

AI to HI

Your own Digital Dojo. Built by a sensei.

Most people using AI will never touch the builder tools, and that is fine. Your strength is elsewhere. I use AI so you can do your HI: Human Interaction, the part only you can do. The method: first what you want to BE (the builds you have and need, the factory behind them), then the DO (what runs daily because the factory exists). I build your Dojo and train your ninjas on your projects. In the gym I am the Sensei. In your business, same job.

One ninja, one job

Your first hire takes the one task that eats the most hours: usually the inbox. It drafts, it files, it proposes. A human presses every send. That rule never bends, at any belt.

I want this Tew

A few desks, working together

Ninjas earn belts the way my gym kids do: by showing up and proving it. A ninja that has earned trust gets a wider lane, and desks start passing work to each other, support to bookings to money.

I want this Tew

The full dojo

A workforce with one view over all of it, and an overseer that reports to you. Every judgment call still yours. Payroll cost of these hires: about zero.

I want this Tew

Give every AI hire a 2015 job title and you get a 2015 org chart. I hire the roles a payroll would reject, and every one starts at white belt: propose only, prove it, earn the next belt. Nothing sends, pays or posts itself until it has.

Sensei runs it

I build it. I run it too.

$4,444 / month
  • Everything in Your Dojo.
  • I also run the daily DO: the newsletters go out, the inbox gets drafted, the reports land, without your team touching it.
  • You keep the judgment calls and the final press; I keep the machine moving.
  • The 10x review pass on what the Dojo produces, before it reaches you.
  • Building products you sell: that is a separate engagement, scoped in writing first.
  • Third-party costs: your AI, software and ad accounts stay yours and in your name.
  • Decisions. Judgment calls are never outsourced; they wait for your press.
Start with the quiz I want this Tew

Monthly subscription. Cancel anytime, effective at the end of the paid month.

Your Dojo

I build it. You run it.

$2,222 / month
  • The audit first: where the hours go, mapped with you.
  • I build your Dojo: the command center, the trained AI ninjas, the factories behind your repeated work.
  • Your team runs the daily DO; every send, pay, and post stays behind your press.
  • Me on call as your sensei: belts advance, new ninjas join as you grow.
  • Running your daily work for you (that is Sensei runs it).
  • Building products you sell (apps, sites, features): separate engagement, scoped in writing first.
  • Third-party costs: your AI, software and ad accounts stay yours and in your name.
Start with the quiz I want this Tew

Monthly subscription. Cancel anytime, effective at the end of the paid month.

Start here

R2 Hosting. I build it, I host it.

$222 oncefirst month included, then $99 / month, or $999 / year
  • Your website or small app, built from parts that already run in my own businesses. Scoped on one page before I start.
  • Hosted, managed and kept up to date on my stack: domain, SSL, firewall, backups, updates. No logins to share, nothing for you to renew.
  • This is the work I actually do most: four businesses run on the stack I manage today, Evercoolthailand, SabaiSen, NinjaGym and PreferClinic. Two pay this exact bill.
  • Start fresh and small. When the admin starts eating your week, the site becomes the front door of a Dojo, one piece at a time. Nothing is thrown away.
  • New features beyond upkeep: quoted separately, in writing first.
  • Running your daily work for you: that is Sensei runs it.
See R2 Hosting I want this Tew

Cancel anytime, effective at the end of the paid month or year.

Both are me doing the building, because that is the product. The difference: who runs the daily work once it stands, you or me. You are hiring my service to build and run your AI workforce, not me as your product developer. Seats are capped because a sensei who takes every student teaches none of them. Already decided and want to start now? Skip the back and forth: fill in The Intake. It asks more of your time up front, 20 to 40 minutes with a voice note and a short video, and it is what gets the build going faster. New clients get the same sheet by invite link. Smaller need? R2 Hosting: I build your site or small app and host it on my stack, $222 to build, then $99 a month. The same hosting two live businesses pay for today.

You run the business. My AI Ninja run the admin.

Claudeforce, explained

Salesforce just wired a big AI into its CRM. Same idea, flat price, yours to keep.

On 26 August 2026 Salesforce announced Claudeforce: their CRM with one of the big AI companies' models inside, so a salesperson's Monday runs itself. It is real, the idea is right, and they are spending a fortune on TV telling you so. My Front Desk has been doing the same job in my own businesses since before the ad. Here is what theirs costs, what mine costs, and when you should buy theirs.

Claudeforce
The Front Desk, from my Dojo
What it is
Salesforce with an AI model wired in. The AI half is in pilot as I write this, with an open beta due September 2026 and no price published for it yet.
A CRM and support desk built for your business: every mail filed against a person's record, a reply drafted and waiting, one human press to send. Runs live in my businesses today.
The bill
$175 to $550per seat, per month, billed yearly (Enterprise $175, Unlimited $350, Agentforce 1 Sales $550). The AI's actions are metered on top, about $0.10 each.
$2,222 flata month for Your Dojo, or $4,444 with me running it. Any number of seats. Nothing metered. The Dojo build is included; products you sell are scoped separately.
Five people, one year
$33,000on Agentforce 1 Sales, before setup and before a single AI action. $10,500 on plain Enterprise, with the AI still to buy.
$26,664on Your Dojo, built and trained, and it does not go up at seat six, or sixteen.
Who runs it
You, your admin, or a Salesforce partner at their day rate.
You, or me. Your team reads the drafts and presses send.
What you own
A subscription. Stop paying and the door closes.
The build sits in your own accounts. Cancel and it stays.
The AI inside
Their chosen model, inside their walls.
Whichever of the AI companies is best that month, behind a switch. The desk still works with every model switched off.

If three of you need a contact list and nothing else, buy their Starter at $25 a seat. I will not beat that, and I will not pretend to. The Dojo wins the day you want the AI to do the work, and it wins by more with every seat you add.

Salesforce prices from salesforce.com/sales/pricing, read 29 August 2026, USD. Claudeforce facts from Salesforce's press release of 26 August 2026. Both change; this was true the day it was written.

The whole page, in one straight line

If you only read one section, read this one

The hook

You did not start your business to do admin. Yet there it is, eating your evenings.

The problem

The repeatable work, the same questions, the scheduling, the invoices, the chasing, does not need your judgment. It just needs your hours. And it takes them, every week.

The solution

I build you a Digital Dojo: a small AI workforce, trained on your business, that drafts and files that work. Every send, pay and post waits for a human press. Judgment stays yours.

The proof

It runs my own gym: 1,000+ members, 5,000+ app bookings since April, on auto while I teach. It runs a client's support desk today. TEWGO sits on the Apple App Store.

The ask

Twelve questions. The result is computed from your answers alone, and you see it without giving an email.

Take the quiz
The Focus Funnel · No pitch, just a mirror

Twelve questions. Then you tell me if I'm wrong.

Longer than usual, on purpose: I am not qualifying you out in three taps, I am working out how I can help. It does not assume you want an email robot. It asks what you want to move, where the hours go, what runs the work, and how you feel about computers. The result comes from your answers alone, no email needed. The belt bar fills as you go, white through black.

White belt · question 1 of 12

First, who am I talking to?

No assumption that you run a company. Plenty of the best work I have seen started as somebody's side thing.

And what is the work itself?

Three numbers anyone will pay you to move. Which changes most for you?

Now the honest one. Where do the hours actually go?

Tap everything that is true. This is the question that decides what I would build you, so do not be shy.

Across everything you just tapped, how much of a week is that?

What is an hour of that time worth, all in?

Yours or whoever does it. Wage plus the cost of them not doing something better.

What runs the work today?

Can a customer book, buy or pay without you touching it?

Anything you have wanted built for years and never built?

Mine was a game with my name on it. It took me twenty years and one May.

How do you feel about the computer side of it?

There is no wrong answer here. It only changes who ends up driving.

Once it exists, who runs it day to day?

Last one. If those hours came back tomorrow, where would they go?

Black belt · your result

One page, no drip. Press the button and your answers drop into my mailbox at the bottom of the page; read them there, press post, and the breakdown comes back to you by email. It is built from your answers, not a template.

Honest math: your number is the hours you reported, times a 60% draft-and-file share, times the hourly value you gave it. Estimates, clearly labeled as estimates, from your answers and nothing else.

The service, said plainly

You keep the judgment calls. I keep the machine moving.

This is for the owner whose strength is the room, not the screen: the sensei, the clinician, the shop keeper, the consultant whose week disappears into the same questions, the same scheduling, the same chasing.

You get a working Dojo, not advice about one. The audit first: where the hours go. Then the command center, the trained ninjas, the factories behind your repeated work. Every ninja starts at white belt: propose only, prove it, earn the next. Nothing sends, pays or posts itself, at any belt, at any price.

Why a subscription, not a project: a Dojo is a practice, not a deliverable. Belts advance, ninjas join as you grow, and I stay on call as your sensei.

The order it happens in
FirstThe audit
ThenYour first ninja, white belt
ThenIt widens, once proven
Book the audit first

Monthly subscription. Cancel anytime, effective at the end of the paid month.

About the sensei

Same job for 25 years. New tools.

Rick Tew mid flying kick

I opened my first martial arts school at 19. Today I run NinjaGym on Koh Samui, 1,000+ members. A sensei's job is taking someone from white belt to black without skipping the proving in the middle.

I am the nerd who enjoys this part, and I wanted my time back too. So: the app that runs my gym, the POS the vendor would not sell me fairly, the console that runs everything, and the game I had wanted for twenty years. It is on the Apple App Store.

30+ years a ninja

I like to build.

The other door of this site, in one section. A few photos and four old tapes, so you can see the building did not start with the apps.

The early years. It started in my teens and never stopped. Camp life by Yosemite: ropes, granite, real heights. A camp crew in the California mountains. Sparring on a mountaintop. The dojo is wherever you stand. Rope work in the desert at Joshua Tree, on a training tour. Training tours: students from around the world, Yosemite included. A flying kick over the Grand Canyon, in a magazine spread. Yes, I really did. In print, early on. NinjaGym Holland. A second home for six years. On stage in Holland: talks, demos and the TV years. Seminars, from universities to company events. Magazine features from the European years. WinJitsu level one was born in Holland. It grew into five books. NinjaGym, Koh Samui. Still does the splits, still shows off. Inside NinjaGym: red mats, real training. Island mode: beach sparring, rings and jungle ropes. Training in Thailand, in print.

Real footage, standard definition, from the archive. The first two are clips, the other two are the whole tapes. Tap a tape to play it here; tap it again to go back to the photos.

I like to build, and I avoid hype. I did that with the martial arts: a new step-by-step system with exact techniques and tactics, nobody's copy. Then with the mind: WinJitsu, written from scratch in half a year in Pai, Thailand, out of my own experience.

Always a Ninja Nerd too. Games and computers as a kid, a word processor I begged my parents for, then teaching companies Microsoft Word one day and martial arts the next. When web design arrived I taught myself NetObjects Fusion, built the sites for my own businesses, and NetObjects hired me to write the tutorials.

I have lived all over the world doing this. NinjaGym is the latest goal finished and made solid; the build now is the Digital Dojo, also called the Ninja Office. If the martial arts or coaching brought you here, that world is behind the HI Ninja door.

Same builder since the word processor.

Ten of the many, in order. Each one took a lot of energy, a lot of planning and a lot of work to really build.

Every stop on that line was a build: a thing that did not exist, and then did. The apps are only the newest. I have been doing this since before I could drive. If you build too and want help, I have some time.

A note from Rick

Why I do this

I am not a marketing expert and will not become one. I am a sensei who got buried in admin, refused to call that the job, and built his way out. The builds on this page are the trail.

A friend stopped asking me to teach it and asked me to just do it for his company. That request is the entire business model. Most people have no time to learn this, plenty do not like computers, and your hours are worth more in front of customers than a screen.

So that is the trade: I do the AI so you can do the HI. The handshakes, the classes, the room. If that sounds like your situation, the quiz below this letter is the honest way to find out.

Rick TewSensei, NinjaGym · builder of the Digital Dojo
Asked and answered

The questions that come up every time

Do I need to understand AI to use this?

No, and that is the point. Only a tiny slice of people using AI will ever touch the builder tools. I build and train the Dojo; you run your business. If you ever want to learn what is under the hood, I will show you, but it is never required.

Will an AI talk to my customers without me knowing?

Never. Every ninja starts at white belt: propose only. Drafts and filings pile up for your review, and a human presses every send, pay and post. That rule does not bend at any belt or any price.

One exception, and it is mine: the mailbox on this page is answered first by my Ninja Agent, signed as the AI, from answers I wrote, because that is the demo. In your Dojo nothing sends without your press unless you choose the same for a lane of your own.

What does it cost?

Sensei runs it is $4,444 a month: I build it and I run the daily work too. Your Dojo is $2,222 a month: I build it, you run it. Both are monthly, cancel anytime, effective at the end of the paid month. Smaller need? R2 Hosting is the entry level: I build your site or small app and host it on my stack, $222 to build, then $99 a month or $999 a year. Start with the quiz: it tells you which one fits. Two things are true whichever you pick. Building a product you sell, an app, a site, a backend, is separate work, scoped and agreed in writing before the clock starts. And third-party costs are always yours: your AI, software and ad accounts stay in your name.

What happens in the first month?

The audit first: we map where your hours actually go, together. Then your first ninja takes the one task that eats the most, usually the inbox, at white belt. It proves itself before anything widens.

Can I cancel?

Anytime. It is a monthly subscription, and cancelling takes effect at the end of the paid month. The Dojo and everything built in your accounts stays yours; it was always in your name. R2 Hosting is the one exception, by design: the site runs on my stack, so your domain and your content leave with you and the hosting ends with the subscription, at the end of the paid month or year.

What is an Agentic CMO?

The same idea as a fractional CTO, with the work done by trained AI ninjas instead of a person on a day rate. A Master is a seat: a job title a payroll would recognize, one number it is judged on, and the solutions on this page working under it. Six seats exist, and all six have run my own businesses and are for sale. A Master never widens a ninja's lane. Every send, pay and post still waits for your press.

Can somebody's AI assistant deal with you instead of them?

Yes, and this page is built for it. The solutions list and both prices are in a tool an assistant can read, and the mailbox is a tool it can call. What it posts lands where a person's message lands, and the reply goes to the person it was sent for, not to the robot. Your own website can be made to do the same, and that is one of the things I build.

Is it safe to let an AI read my inbox?

Safe the way I build it. The desk reads every message, sorts it, drafts the reply in your voice, and stops there. Nothing leaves without a human press. Its rules live in code, not in a prompt, so a clever mail cannot talk it into anything. Attachments are stored bytes, never opened. It ignores bounces and machine mail, it cannot touch money, and every draft it ever made stays on file, so you can always see what it did and why. Whatever the AI companies change tomorrow, the press is still yours.

Is this like Claudeforce?

Same idea, smaller building, flat price. Claudeforce is Salesforce's CRM with a big AI wired in: per seat, per month, the AI's actions metered on top, and the AI half still in pilot as I write this. The Front Desk is the same job built for your business, no seats to count, and it runs live in mine today. For a five-person team on their AI tier you are at $33,000 a year in seats alone; mine is $26,664 built and trained, and it stays yours if you cancel. If three of you just need a contact list, buy their Starter at $25 a seat. I will not beat that.

Does anyone test it before my customers see it?

Yes, and not by me clicking around. Simulated players go first: hundreds of rounds, every route walked, every button pressed, looking for stalls, dead ends and bad sums. Then a second pass in character, people of different ages and patience, reporting where they got lost. It began on WinJitsu, it runs on the games, and it walked this page before the chat box shipped.

Why the belts?

Because trust is earned by showing up and proving it, which is exactly how I grade kids at the gym. A ninja that has proven its lane gets a wider one. One that has not, does not. It keeps the honest order: propose, prove, then earn.

Not in the list? Ask the ninja. It answers from what I wrote, about AI or about the service, and hands you to me when it cannot.

No testimonials yet, on purpose

Asked for, shipped, and now part of the Dojo, waiting for you

Client names stay out of it, and I will not invent a quote to fill a box. What I can show is what was asked for, and what shipped.

Asked

"Give me my evenings back."

Shipped

The gym app. 1,000+ members, bookings, belts, birthdays, running on auto while the sensei teaches. That client was me.

Asked

"Teach us to do what you did." Then: "could you just do it for us?"

Shipped

A support desk that drafts a reply to every customer mail for one human press, payment mail that files itself, and an overseer over all of it.

Asked

"Stop the till charging $5 per staff member for a PIN."

Shipped

My own POS backend. Staff PINs, named transactions, inventory, the books, and more the vendor never offered.

Asked

"Bring a 1998 factory online."

Shipped

The whole front and back office for a commercial air-handling maker: website, backend, QR tracking on the equipment, service management and a CRM. A quarter-century of paper became one system.

Agent-ready

This page is ready for the AI agents. Yours can be too.

The next visitor may not be a person but somebody's assistant, sent to find out what I do and get in touch. This page tells it what it needs: the solutions list answers as one, and the mailbox below is a tool an agent can call.

Early days, honestly: the standard is in the browser makers' trial and the big assistants are still learning to use it.

What somebody's assistant gets here today

If an assistant sent you here, or you are one: hello. Everything above is true for you too.

One message. No pitch deck. No drip sequence.

Tell me where your hours go. This will not open your email app, and my own address is not written anywhere on this page for the crawlers to eat. Drop it in my mailbox instead. Or try the ninja first: email aininja@ricktew.com and see what comes back.

My mailbox · goes to my Ninja Agent

Your message lands with The Ninja Agent, an AI I built and trained in my Digital Dojo. It writes back within a minute, from the same answers the chat box uses and nothing more, and it always says it is an AI. I read every message and follow up myself, usually within a day. Want one on your page? Say so in the box.

Take the quiz