Where it began
One reason: I wanted my evenings back.
If that is your reason too, this page is for you.
Rick Tew · The Digital Dojo
I'm not a marketing expert. I'm the person behind your AI ninjas.
Not a pitch. One real business needed its owner's time back. Years of building followed: the Dojo where my AI ninjas work. I build the same for your business, and either you run it yourself or I run it with you. See yourself in it? The quiz at the end says where I would start.
Rick Tew, AI version
0+years a ninja
0+years a nerd
0+rounds of changes since March
0+solutions built
Is this you?
Hate tech, tired of it, or no time for it. You still want it to work.
- You would rather be with a customer than at a screen.
- You have tried an app, a tool, a "system". It is somewhere on your phone.
- You have no time to learn it, and none to fix it.
- You do not want it explained. You want it done.
Good. That is who I build for. You press one button and I think about the rest: the tech, the AI, which model is best this month, the thing that broke at 2am. None of it is yours to carry.
I do the computer work. You never log in, renew, fix or learn anything; when something needs changing, you tell me.
Basic plan · R2 Hosting
$222 to build, then $99 a month
Your website or small app, built by me and managed by me. A normal hosting company only rents you the space: the logins, the settings and the fixes are still yours to do. Here you send me a message instead. Price changed? Email not arriving? Site down? Write to me. Small changes and fixes are part of it; something new, like an extra page or a new form, is quoted in writing first.
R2 is me, Rick Tew. The $222 builds the first version of one thing: a website of a handful of pages with a contact or booking form, or a small app with one job. Booking reminders go out by email. The first month is included: that is when you find out what it is like to have someone to message. Cancel anytime, effective at the end of the paid month or year. All sales are final. No refunds.
I want this Tew
Full plan · Your Dojo
$2,222 a month, flat
All of that, plus your admin handled as a service. I manage the AI ninjas that draft every reply and file every payment. Your team checks it and presses send. Any number of people. The AI is in the price.
The jobs it takes: customer replies drafted, bookings with reminders and reschedules, payments filed and invoices written, visitors turned into leads.
The free look first: where the hours go, mapped with you. Monthly, cancel anytime, effective at the end of the paid month. All sales are final. No refunds.
I want this TewYour team presses every send. Want the whole day run for you? That is a custom price, and we talk first.
In Thailand? You can pay by PromptPay instead, in baht, to R2 Hosting Thailand, Rick Tew Co., Ltd.
The “I want this Tew” button writes your pick into my mailbox at the bottom of this page. You add a line and send it. I stick to writing on purpose: everything we agree is on the record. A call is a custom step.
Your customers text, WhatsApp or LINE you? Tell me which, and I set it up and quote it in writing first.
How it works
It is custom work, built for your workflow. Your business becomes AI native, with a person at the helm.
- 1I build the foundation first: the systems your business runs on. They work like software you would buy, and they run without AI.
- 2Then I find where AI can help, and train those ninjas for your workflow in my Digital Dojo.
- 3A person stays at the helm. I oversee the builds, the finished work and the process, and report to you in writing.
What do the words mean?
Four words · four boxes
Read the four in one paragraph
Four words carry this page. A Dojo is the setup I build for one business. A ninja is one AI worker in it, doing one job. A belt is how much a ninja has proven, white to black. The sensei is me.
The first questions
Do I need to understand AI to use this?
No. That is the point. I build and train the Dojo; you run your business. If you ever want to see under the hood, just ask. You never have to.
What does it cost?
Your Dojo is $2,222 a month: I build it, host it, and help you run it; your team presses every send. The free look comes first. Monthly, cancel anytime, effective at the end of the paid month. Smaller need? R2 Hosting: I build your site or small app and host it on my stack, $222 to build, then $99 a month or $999 a year. Want the whole day run for you, or something bigger than one Dojo? That is a custom price, and we talk first. The AI is in the price: I run it on my accounts, and you never open an AI account or watch a meter. Not in the price: ad spend, software your business already pays for on its own, and building a product you sell, which is separate work agreed in writing first. The quiz says where I would start.
What happens in the first month?
The free look first: we map where your hours go, together, in writing. Then your first ninja takes the one task that eats the most, usually the inbox, at white belt: it can be up and running within days. It proves itself before anything widens.
Does it replace the apps I already pay for?
Not by default. It works alongside what you already use, like your booking app or your till. The free look maps what connects to them, and whether anything is worth replacing. Guest messages from Booking.com, Agoda or Airbnb arrive as email, and the Front Desk drafts replies to them like any other mail.
Is it safe to let an AI read my inbox?
Safe the way I build it. The desk reads every message, sorts it, drafts the reply in your voice, and stops. Nothing leaves without a person's press. Its rules live in code, not in a prompt, so a clever mail cannot talk it into anything. Attachments are never opened. It ignores bounces and machine mail, it cannot touch money, and every draft it ever made stays on file. Whatever the AI companies change tomorrow, the press is still yours. Who reads your customers' mail: only me, plus the AI that drafts the replies. For a health practice, I sign a HIPAA business associate agreement.
What happens if you disappear?
You lose the window, not the room. The build is the window: the desk, the forms, the site I made so you can see the work and press. The room is yours: your domain, your mail, your content, your videos, your customer records. They are yours in writing, they leave with you, and I keep no copy. What ends with me is the window and the hosting, and nothing is charged after.
Do I have to manage any of the tech?
No. Both plans are built on my stack and stay there: the hosting, the database, the mail plumbing, every setting that holds it together. It is the same stack my own businesses and my clients' run on, and it is why the price is flat. For you that means no dashboard, no console, no certificate to renew, no password to keep somewhere safe, and no bug that is yours to fix. When something needs changing, you tell me. Yours, always: your domain, your content and your data. Want it built inside your own accounts instead, as a thing you own outright? That is a custom job, quoted in writing, and it costs more, because every login and card approval on your side is an hour of the build.
Can I cancel?
Anytime. Cancelling takes effect at the end of the paid month, or on a yearly R2 Hosting plan at the end of the paid year. All sales are final, so nothing already paid is refunded. Everything runs on my stack, so there is nothing to hand back or log out of. Your domain, your content and your data leave with you, and I do not keep a copy. The build and the hosting end with the subscription, and nothing is charged after.
The live screens
Just a few of the solutions I've made recently
Some for a business, some for a friend's, some for fun: games, a spa, a hostel, a gym, a console and a method.
Live captures
And the icons they open from
March 2026 · my own gym
A gym full of kids, and no time left
I run NinjaGym on Koh Samui: martial arts for kids, seven days a week. It grew fast, and the admin grew with it. Bookings, memberships, belts, birthday parties, questions, payments. All of it landed on me.
I am a Ninja Nerd. I like learning AI and building with it. Most owners do not, and never will. That is the deal: I geek out on the machine, you get your evenings back.
0+sessions since opening
0+kids served each month
0+app bookings since April
0+members in the app
One app now keeps every booking, belt, payment and member in order, on auto, while I teach.
Case studies
It starts as one sentence. Then I build it.
Business, personal, hobby. These five are my own, so I can show all of it. Open a case to see the steps.
Business · my gym “I want my gym to run while I teach the classes.” One app keeps every booking, belt, payment and member in order. Open caseClose case
- 1The system firstA real app with a database behind it, installable on a phone: check-ins, memberships, bookings, the shop. Then my own till: PINs, named sales, inventory, the books. It runs without AI.
- 2AI where it helpsThe desk reads every mail and drafts the reply from answers I wrote. The flyers, the mascot and the gym's own songs were made with AI too.
- 3At the helmA person presses send. 685 rounds of changes later, it runs the gym, with 1,000+ members in the app.
March 2026 · the first swing
From a web page to a real app
It started as a little web page, enough to prove the idea. It worked, so I got serious: a real app with a database behind it, installable on a phone, check-ins, memberships. 685 rounds of changes later, it runs the gym.
1,000+ members use it. It was never meant to be a product. It was meant to give me some time back, and it did.
Home, events and the shop, as they look on ninjagym.com today.
All through it · the gym kept teaching me
Then everything else at the gym went the same way
The flyers, the proposals, the blue ninja mascot the kids love: made with AI. So are the songs the gym plays all day, through a player I built and run from my phone.
Then the till. The POS I bought charged $5 per staff member per month just so they could ring up a sale under their own name. So I built my own: PINs, named sales, inventory, the books. A monthly fee became a system I own.
From the NinjaGym playlist · our own songs, our name in them
To Be, To Do (At NinjaGym)
Barefoot At NinjaGym
NinjaGym Hide & Seek
Business · my spa “I want my spa booked and run from one place.” The website is the handle. The engine underneath does the work. Open caseClose case
- 1The system firstOnline booking, POS, member cards, CRM, reports. One price table drives the website, the booking page and both tills. It runs without AI.
- 2AI where it helpsA desk agent answers guests on the site in English and Thai from a written studio guide, and turns a plain "book me Tuesday at two" email into a real booking.
- 3At the helmEvery booking it makes is labelled so a person can check it, and two off switches stay with the owner.
What you never have to touch
The website is not the machine. It is the handle.
Take SabaiSen, my spa app, as the example.
What everyone sees: a website.
A customer opens it and sees treatments, prices and a booking button. If that were all it was, you could fairly say: my customers would rather call, we can do this by hand.
The waterline · everything below runs whether customers use the app or not
What the business actually runs on: the engine.
Every booking, recorded
History you can search
Invoices that write themselves
The books, filing as you go
Inventory that counts itself
Staff, named on every transaction
Agents drafting the email
One bird's-eye view over all of it
None of that is a website feature. It is the engine underneath, and it records, checks and adds up on its own while you work the room.
"None of my customers want to use an app." Fine. The engine was never for them.
Even when every booking still comes by phone, it lands in the engine instead of a notebook: searchable, invoiced, in the books, in the bird's-eye view. The front is for your customers. The engine is for you.
What "we just do it by hand" actually costs.
Slow, done twice when it goes wrong, and no record, so nobody can compare this March to last. Worst of all, you are the system, and the business cannot run a day without you.
Shop two is turn-key.
Once the engine exists, a second location is a copy of it, live on day one. By hand, a second shop doubles the chaos.
The website is the ten percent above the water. Buy only that and you bought a brochure. The engine underneath is where the time comes back, and running it is my job, not yours.
Personal · my console “I want one screen that runs my working life.” Nobody sold one, so I built it. It is the one I use most. Open caseClose case
- 1The system firstEvery project is a card. Today's missions sit in one list. One screen answers "is everything running?" straight, including "no".
- 2AI where it helpsMy AI staff sit at their desks: I type a mission, press GO and read what came back. A news radar scouts against my own projects.
- 3At the helmMe, from my phone, my iPad or the couch. On trial here: a second AI that cannot write a word. It reads each drafted reply and says how sure it is that it answers what was asked. So far it only keeps notes.
June 2026 · running it all from anywhere
TewBeDo: the console nobody sold, so I built it
One screen runs my working life, from my phone, my iPad or the couch. Every business, every build, every AI worker, in one place. Of everything I have built, this is the one I use most. Tap the buttons; they are real.
VIEW · the overseer screen
"Is everything running?" answered straight, including "no".
BE · build it into being
Every project is a card. Drop an idea in, watch it get built.
DO · today's missions
The daily work that gets done because the builds exist.
AGENTS · my AI staff, at their desks
Type a mission, press GO, read what came back.
INTEL · my own news radar
News scouted against my projects, not an algorithm's guess.
TRIP · the travel desk
Flights, routes and rules researched while I sleep.
♫ my own music, one tap in the header
🛡️ security sweep, one button
AGENTS GO · one press clears every waiting mission
runs from the couch, the phone, the beach
Personal · an old goal “I want the books I wrote in my twenties finished.” Five books became finished books, then an app. Open caseClose case
- 1Where it startedSmall books I wrote for my students in my twenties: a five book system, a memory method and a vocabulary story. They sat unfinished for twenty years.
- 2What changedIn April they started becoming finished things: real books, then working apps.
- 3Where it is nowThe five book system is an app: one idea a day, practice it, prove it, build a streak. It is live at winjitsu.com.
April 2026 · old goals waking up
The books I wrote in my 20s came off the shelf
In my twenties I wrote small books for my students: a five book system, a memory method (Tew's Total Recall) and a vocabulary story (The Adroit Swordsman). They sat unfinished for twenty years because finishing them was a full-time job I did not have. In April they started becoming finished things: real books, then working apps.
June 2026 · the method becomes an app
WinJitsu: 20 years of teaching, two minutes a day
The five book system I teach became an app: one idea a day, practice it, prove it, build a streak.
WinJitsu's core rule runs this page too: your winning method must be your truth. If building with AI is not your truth, do not fake it. Borrow mine.
The books are finished. The app is live at winjitsu.com in its old clothes; this screen is its new look.
Hobby · a board game “I want to turn my board game into a real game.” Drawn on paper as a kid. On a screen now. Open caseClose case
- 1Where it startedA board game I drew on paper as a kid: hand-drawn boards, character sheets, hand-cut tiles.
- 2What changedKey art for the same game, and characters I built myself in a pixel look.
- 3Where it is nowIt is being built for real under my TewBit Games brand. One of my games made the App Store. The rest are in beta, which means not finished.
May 2026 · TewBit Games, my hobby
Got an old idea in a drawer? So did I.
Mine was a board game I drew on paper as a kid. It is being built for real now, under my TewBit Games brand, with the rest. Most I made for me. The pixel look was a choice, I built the characters myself, and I learned more than one way to make a game. One made the App Store. The rest are in beta, which means not finished.
Games are harder, not impossible; apps and websites show results on day one. I share this because it is what I love to do. You might not love this kind of work, and I can do it for you too. Bring yours either way.
Captures from my phone: three boards, each with its own music, made by me.
On the Apple App Store. Five in a row, two to capture.
Summer 2026 · the part that became the Dojo
Friends asked about AI, then asked me to do it for them.
One friend wanted his team taught. Six-plus hours in, the request changed to "could you just do it for us?" Now his support desk drafts a reply to every customer mail and a person presses send. Another had run a factory on paper since 1998; front office and back, it became one system. A third wanted his members turned into authors, with an AI coach that asks questions but never writes for them.
Those requests are why this page exists. You do not have time to learn this, and you should not have to. I call it AI to HI: I run the AI, you get your time back for Human Interaction. The handshakes, the classes, the customers. The rest of this page is what that looks like for you.
0+hours of teaching, in person
1human press on every send
0+rounds of changes, for them
3businesses, built front to back
The people stay unnamed on purpose.
Eleven, each proven on my own business
The solutions. Every one ran on me first.
Replies drafted while you sleep, payments that file themselves, bookings with no back and forth. Each one hands you hours back. Each works alone or as part of the whole. You never need to like computers. I only build for you what I already run. These are the parts I build with. The free look decides which ones your business gets, and I manage them. See one you want? Tap the ninja.
The Front DeskSupport replies drafted on auto. You press send.
An AI reads every support mail, day and night, and drafts the reply from your own written answers. You read, you press send. Runs in my business today.
I want this TewThe Money DeskPayment mail books itself. One press, done.
"Money received" mails file themselves and match against what is owed. One press confirms and writes the books. No more "did that payment come in?"
I want this TewThe Booking DeskBookings on autopilot. No back and forth.
People book you without an account or email ping-pong. Reminders, reschedules and cancels handle themselves. It ran my gym while I taught the classes.
I want this TewColleagues by EmailAI agents you mail like staff.
AI workers with their own mailboxes. Ask the numbers desk a question from your phone; the answer comes back by mail. None of them touch money or the outside world. Mine work this way today.
I want this TewThe Marketing RoomCampaigns drafted in your voice, on auto.
A brief goes in, three drafts come out in your voice. Only the one you approve goes out, and the day's numbers land in one glance. Live in daily use.
I want this TewThe Ad RoomAd math and ad copy before you spend.
It works out what your ads must deliver, drafts the copy for your approval, and never spends a cent itself. You hold the wallet.
I want this TewThe Publishing HouseA system that turns members into authors.
A guided workbook, an editorial pipeline, and an AI coach that asks better questions but never writes for the author. Running in a real publishing house today.
I want this TewThe Answer EngineYour knowledge base, answering 24/7.
The brain behind the chat box and the drafted replies. It answers only from facts you checked and says "I don't know" rather than guess. Every miss it logs makes your library smarter.
I want this TewThe NotebookYour AI learns. You hold the veto.
Your AI gets smarter only by proposing notes you approve, and nothing is ever deleted, so you always know what it knows. On in my own agents today.
I want this TewThe Quiz FunnelA quiz that turns visitors into leads.
A self-audit on your page. Visitors bring their own numbers, the math tells the truth, and the answer is never held hostage for an email. The quiz further down this page is it, live.
I want this TewThe Video RoomCalls inside your own app.
Voice and video inside your own app: staff dial a member, a paid room opens when payment lands, a no-show refunds itself. Built, in human testing now.
I want this TewThe helpingsThe smaller things people asked for. Tap to open.
Most of what I build is the thing somebody asked for on a Tuesday: "could you make it so..." A few of them, from my gym, my studio and some unnamed clients. Every one runs today.
Answering people
- A guest who writes at midnight has a draft waiting by morning, in their own language.
- An answer library that grows from the questions it could not answer, in two languages.
Bookings
- A guest emails "book me Tuesday at two" and it becomes a real booking, labelled so a person can check it.
- Birthday parties and school groups with a deposit, an approval step and a confirmation mail.
Money
- Change a price by typing it once: the website, the booking page and both tills follow.
- Bank-transfer slips checked in the app before staff see them.
Getting found
- Every booking says which ad it came from, so you can see what a booking costs.
- Email journeys that follow what people do, with a test send to yourself first.
Design and print
- Flyers, business cards and a rack card whose price menu reads from the live catalog, so print cannot drift from the till.
- Shopfront signs made to fit measured spots, in files the printer can use.
Words, sound and language
- A gym app in every language its families speak, and Thai answers for Thai guests.
- Old DVD footage turned into per-lesson clips inside the lessons.
Running the shop
- Staff mail the build desk; requests are filed and shown on a live board.
- An alarm when the mail stops, because an outage once went unnoticed for days.
The small fixes that eat a day
- Bold that survives the send.
- Contact details behind a tap, so the address stops being scraped.
Keeping it honest
- A decision register, so a later session cannot quietly undo what the owner decided.
- One switch that pauses every AI call.
If one of these sounds like your Tuesday, 🥷 my Ninja takes it from here.
Tap the ninja on any row and your message lands with my Ninja Agent first, which is the Front Desk up there answering for itself. I take it from where he leaves off.
AI to HI
Your own Digital Dojo. Built by a sensei.
You will never need to touch the builder tools. Your strength is elsewhere. I use the AI so you can do your HI, the part only you can do. I build your Dojo, train your ninjas on your own work, and stay close, overseeing it. In the gym I am the Sensei. In your business, same job. It grows in three steps.
How it grows, step by step
One ninja, one job
Your first hire takes the one task that eats the most hours, usually the inbox. It drafts, it files, it proposes. A person presses every send, until you choose otherwise for a task.
A few desks, working together
Ninjas earn belts the way my gym kids do: by showing up and proving it. A trusted ninja gets more to do, and the desks start passing work to each other: support to bookings to money.
The full dojo
A workforce with one view over all of it, and me overseeing it, reporting to you in writing. Every judgment call is still yours.
Give every AI hire a 2015 job title and you get a 2015 org chart. Mine start at white belt: propose only, prove it, earn the next belt. Nothing sends, pays or posts on its own unless you choose that for a task, and only after it has been tested.
It is me doing the building, on the same stack my own businesses and my clients' run on. Nothing for you to log into, renew or fix, and your domain, your content and your data stay yours. Once it stands, your team runs the daily work and I stay close, overseeing it, in writing. I help you run it; I do not run it for you, and I am not on your payroll. Want the whole day run for you, something bigger than one Dojo, or the build inside your own accounts? That is a custom price, and we talk first. I take a limited number of clients at a time, because a sensei who takes every student teaches none of them. Already decided? Skip the back and forth and fill in The Intake: 20 to 40 minutes, a voice note and a short video, and the build starts faster. Smaller need? R2 Hosting: your site or small app, built and hosted by me, $222 to build, then $99 a month.
You run the business. I run the ninjas that do your admin.
The Focus Funnel · twelve questions
Twelve questions. Then you tell me if I'm wrong.
Twelve, on purpose: I am not qualifying you out in three taps, I am working out where I would start. It asks what you want to move, where the hours go, and how you feel about computers. The result comes from your answers alone. No email needed. The belt bar fills as you go, white through black.
White belt · question 1 of 12
First, who am I talking to?
No assumption that you run a company. Plenty of the best work I have seen started as somebody's side thing.
And what is the work itself?
Which of these would change the most for you?
Now the honest one. Where do the hours actually go?
Tap everything that is true, the one that eats the most time first. This is the question that decides what I would build you, so do not be shy.
Across everything you just tapped, how much of a week is that?
What is an hour of that time worth, all in?
Yours or whoever does it. Wage plus the cost of them not doing something better.
What runs the work today?
Can a customer book, buy or pay without you touching it?
Anything you have wanted built for years and never built?
Mine was a game with my name on it. It took me twenty years and one May.
How do you feel about the computer side of it?
There is no wrong answer here. It only changes who ends up driving.
Once it exists, who runs it day to day?
Last one. If those hours came back tomorrow, where would they go?
Black belt · your result
Honest math: your number is the hours you reported, times a 60% draft-and-file share, times the hourly value you gave it. Estimates, clearly labeled as estimates, from your answers and nothing else.
A note from Rick
Why I do this
I am not a marketing expert and will not become one. I am a sensei who got buried in admin, refused to call that the job, and built his way out. The builds on this page are the trail.
Then a friend stopped asking me to teach it and asked me to just do it for his company. That request is the whole business. Most people have no time to learn this, plenty do not like computers, and your hours are worth more in front of customers than in front of a screen.
So that is the trade: I do the AI so you can do the HI. The handshakes, the classes, the room. If that sounds like you, the quiz above is the quick way to find out, and the mailbox below is the short way to tell me.
Rick TewSensei, NinjaGym · builder of the Digital Dojo
Asked and answered
The questions that come up every time
Will an AI talk to my customers without me knowing?
Not without your say. Every ninja starts at white belt: propose only. Drafts pile up for your review, and a person presses every send, pay and post. By default nothing goes out without a press. Sending on its own is your choice, task by task, and only after it has been tested.
One exception, and it is mine: the mailbox on this page is answered first by my Ninja Agent, from answers I wrote, because that is the demo. In your Dojo nothing sends without your press unless you choose the same for a lane of your own.
Can I get just one desk?
A desk is one AI ninja on one job, like the Front Desk drafting your support replies. And yes: that is how every Dojo starts. The free look picks the one job that eats the most hours, usually the inbox, and one ninja takes it. More join once it has proven itself, and the price stays $2,222 a month, flat.
Can somebody's AI assistant deal with you instead of them?
Yes. The solutions list and both prices sit in a tool an assistant can read, and the mailbox is a tool it can call. What it posts lands where a person's message lands, and the reply goes to the person it was sent for, not to the robot. Your own website can do the same; that is one of the things I build.
Does anyone test it before my customers see it?
Yes, and not by me clicking around. Simulated players go first: hundreds of rounds, every button pressed, looking for stalls, dead ends and bad sums. Then a second pass in character, people of different ages and patience, reporting where they got lost. It walked this page before the chat box shipped. Real-life testing is yours: nobody knows your business and your customers like you do. Testing with hired people is an added cost.
Why the belts?
Because trust is earned by showing up and proving it, which is how I grade kids at the gym. A ninja that has proven itself gets more to do. One that has not, does not.
Not in the list? Ask the ninja. It answers from what I wrote, and hands you to me when it cannot.
Drop it in my mailbox.
Tell me where your hours go. Or try the ninja first: drop a question in and see what comes back.
My mailbox · goes to my Ninja Agent
Posted.
My Ninja Agent has it: check your inbox for its reply. I pick it up from there.